Black Friday shoppers set online spending record at $10.8 billion.

Many Black Friday Shoppers avoided long lines at stores and preferred to make their holiday shopping in a more convenient way: online and via smartphone..

According to the company, they hit a record for online spending on Black Friday, raking in $10.8 billion in purchases, up more than 10% from a year ago. Adobe Analytics.

“Crossing the $10 billion mark is a major e-commerce milestone for Black Friday, a day that in the past has been more tied to in-store shopping,” Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement. And as consumers become more comfortable with everything from mobile shopping to chatbots, we have tailwinds that could support online retail growth in the lead-up to Black Friday.”

According to Adobe Analytics, the majority of online shoppers chose to use their mobile devices to shop on Black Friday, with 55% of online sales made via mobile devices, amounting to $5.9 billion. This is 12.1% more than a year ago. Other online sales were conducted on desktop computers and other devices.

According to the sales tracking company, shoppers spent $11.3 million online every minute between 10 a.m. and 2 p.m.

The idea that many bargain hunters are choosing to shop online is supported: Early data suggests Black Friday store traffic was down 3.2% nationwide, according to the tracking company. RetailNext.

Top-selling items sold online during Black Friday included makeup and skin care sets, hair care products, Bluetooth speakers and headphones, smartwatches, jewelry, discounted clothing, fragrances and fragrances, bedding sets linens and linens, televisions, gift cards and espresso machines, Adobe Analytics reports.

Here’s Adobe Analytics’ forecast for sales this weekend and beyond. Cyber Monday.

Thanksgiving Weekend Shopping Forecast

Although Black Friday is over, Adobe Analytics predicts that customers will continue to shop through the Thanksgiving weekend.

Adobe Analytics estimates that consumers will spend $5.2 billion on Saturday, November 30, and $5.6 billion on Sunday, December 1.

According to Adobe, many consumers are choosing the buy now, pay later (BNPL) option, with online BNPL sales totaling $686.3 million. The company estimates that consumers are expected to make $864.1 million in BNPL purchases online this weekend.

According to Adobe Analytics, here are some expected discounts that shoppers should receive this weekend ahead of Cyber Monday:

Electronics, 26% discount.
Toys, 25% discount.
Computers, 23% discount.
Clothing, 22% discount.
TVs, 21% discount.
Household appliances, 18% discount.

These products are expected to be in highest demand over the weekend, according to Adobe Analytics.:

Perfumes and fragrances
Hair care products
Lego sets
Harry Potter toys and figures
Miles Morales (Spider-Man) toys and figures
Dolls
Bluetooth speakers
Bluetooth headphones
TVs
Fitness trackers
Electric scooters and bicycles
Discounted clothing
Game consoles
Bedding and linen
Gift cards

Cyber Week and Cyber Monday

During Cyber Week there is a five-day period including Thanksgiving, Black Friday and Cyber MondayAccording to Adobe Analytics, shoppers will spend about $40.6 billion online, up 7% from last year.

Cyber Monday is expected to continue to be the biggest online shopping day of the season and year, with Adobe estimating that shoppers will spend $13.2 billion, up 6.1% from last year.

If you’re itching to hit the “Buy” button on certain purchases this weekend, Adobe Analytics suggests waiting until Cyber Monday. On Cyber Monday, shoppers can get more than 20% off clothing and 30% off electronics, the company said.

Thanksgiving Weekend Shopping Forecast

Cyber ​​Week and Cyber ​​Monday

Cyber Week and Cyber Monday